Coca-Cola - Pison Public Relations

Coca-Cola releases global anthem ahead of the 2018 fifa world cup

Coca-Cola has officially released the 2018 FIFA World Cup global anthem dubbed “Colours” created in partnership with global music superstar, Jason Derulo.

A true collaboration between Coca-Cola and Jason Derulo, “Colours” celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.

A localized version has been created by 2017 Coke Studio artist Tugume Wycliff, most commonly known as ‘Ykee Benda’ to uniquely celebrate Uganda’s passion for football. Other top artists include; Diamond Platnumz, South Africa’s Cassper Nyovest, Ethiopia’s Sami Dan and Mozambique’s Lizha James have also worked on localized versions to depict the colours and styles of their different countries.

Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said, “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup™”.

Coca-Cola Uganda Brand Manager Ms. Miriam Limo expressed pride at the international recognition that this global endeavor has created for Ykee Benda and the other local artists.

“Providing a platform for renowned as well as upcoming and less mainstream artists to collaborate musically is the backbone of Coke Studio and we at Coca-Cola are always proud to see one of our local artists get recognized internationally. Having 2017 Coke Studio representative Ykee Benda participate in such a global project signifies the impact that the Coke Studio initiative has not only on the participating artists but also on Africa and the rest of the world,” she noted.

‘Ykee Benda’ is a Ugandan musician and producer, who is signed on to Badi Music Label. Some of his popular songs include Kyenkyebula, Munakampala, Farmer and Malaika. He made his debut on Coke Studio Africa 2017 in the Big Break Segment collaborating with Jah Prayzah (Zimbabwe) and Mr. Bow (Mozambique). That same year, he went on to win Breakthrough Artist and Best Collaboration of the Year in the Zzina Awards.

“Colours” will become the sound track to fans’ excitement for the tournament, as it begins playing across the world in the build up to the kick off.

Jason Derulo added, “I was honored to work with Coca-Cola to create an anthem celebrating every team and their fans. ‘Colours’ represents the different flags and cultures from around the world, and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup.”

24th April 2018/0 Comments

News

CCBA invests $8.35 Million in Brand new manufacturing line

Coca-Cola Beverages Africa has officially broken ground for a brand new US$8.35million (UGX 30.7billion) Manufacturing Line to bottle more in Uganda

The new bottling line at the Namanve site operated by Century Bottling Company will have a capacity of producing 24,000 bottles an hour, accelerating the production of natural mineral water to refresh and rehydrate Ugandans.

This multi – billion investment will bring to Uganda the newest bottling line technology out of Germany, enabling the Company to innovate further for increasingly changing consumer demands.

The investment is part of a US$15 Million investment plan Coca-Cola Beverages Africa has for Uganda alone in 2018.

Minister of State for Investment and Privatisation, Hon. Evelyn Anite, officiated at the ground-breaking ceremony after conducting a tour of the Namanve Plant and welcomed Coca-Cola Beverages Africa’s additional investments.

She lauded Coca-Cola Beverages Africa for focusing on Uganda and spending the bulk of the US$8.35million (UGX30.7billion) within Uganda to benefit citizens and support the economy.

“Of this, I am told US$3.5million will be spent inside Uganda on civil works and construction and auxiliary services. That is a very significant amount for many reasons. First of all, that means that the bulk of the investment that we are launching today is going to be spent inside our own country and will directly benefit Ugandans. That fits well within our Buy Uganda, Build Uganda policy and I applaud you for that. Also, your investment in a new Manufacturing Line creates more jobs for very many categories of Ugandans – which fulfills the NRM pledge to create more jobs and wealth especially for the youth of Uganda,” she said.

Ag. Managing Director, Mrs. Martha Munnu Omer assured guests of the investment commitments of Coca-Cola Beverages Africa (Uganda), which runs three subsidiaries bottling Coca-Cola products (Century Bottling Company), pure natural mineral water (Rwenzori Bottling Company) and recycling plastic waste taken from the environment (Plastic Recycling Industries).

“We employ about 1,800 Ugandans in our three plants in Kampala, Mukono and Mbarara, and support more than 90,000 businesses across our extensive retail distribution network. Coca-Cola Beverages Africa is proud to make these contributions on top of paying taxes to the tune of more than UGX140billion annually. We are serious about doing business in Uganda and supporting this economy,” Mrs. Omer said.

She added that the investment in the brand new US$8.35million Manufacturing Line was a strong demonstration of Coca-Cola Beverages Africa Uganda`s commitment to the development of Uganda despite the tough economic conditions.

“Because of this new Manufacturing Line, our 1,800 employees and hundreds of thousands of other Ugandans involved in selling our high quality products around the country will be assured of ongoing employment because production will increase. As well, the biggest bulk of this investment will be spent inside our own country and will directly benefit Ugandans. This fits well within the “Buy Uganda, Build Uganda” policy that Government is advocating. The new will create more jobs for various categories of Ugandans – which fulfills the Government pledge to create more jobs and wealth especially for the youth. This includes employees during the construction as well as additional employees when the new line is completed. We are happy to be contributing to the development of Uganda,” she said.

CCBA management emphasized that the Company will continue to be a relevant partner with Government and called upon the officials to ensure they work to limit the challenges private sector faces in doing business.

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21st April 2018/0 Comments

News

PRI collects 177 kilograms of plastics during the FIFA World Cup trophy tour Viewing

Coca-Cola Beverages Africa, Uganda collected 177 kilograms of plastic waste under its subsidiary Plastic Recycling Industries at Lugogo Cricket Oval on 6th March 2018 at the World Cup Trophy viewing session.

This, at an average of 30 bottles per kg translates to 5310 bottles which links to about the same number of Ugandans who attended the Trophy Tour viewing and perhaps got an opportunity to take a picture with the most coveted sports icon.

This is a %-age collection of about 0.1% of the 25% average monthly collection. Efforts such as these and more shall get us close to our 40% by 2019 collection target as CCBA Uganda.

Coca-Cola Beverages Africa (CCBA), drives the initiative to collect plastics and help conserve the environment which is vital to the quality of life of all communities in Uganda. The philosophy behind Plastic Recycling Industries (PRI) is to take plastic waste out of the environment, reduce it, and re-use it as valuable products. While doing so, we not only protect the environment, but also create jobs for youth and women from underprivileged backgrounds who have found a livelihood in waste collection.

In Uganda, we are committed to achieve the 100% collection target ahead of 2030. “At Coca-Cola Beverages Africa Uganda, we are cognizant of the fact that for a Country to have a successful recycling program, it takes collective effort of several stakeholders. On this note, I would like to appreciate our partners KCCA and Masaka Recycling Initiative in walking with us on this journey. Through PRI, we are ready to work with KCCA to put collection points at all public concerts and events going forward.” Conrad Van Niekerk, Managing Director Coca-Cola Beverages Africa Uganda.

He added. “As well, I would like to commend the team from PRI which includes Betty Kirabo, Absalom Adutu, Peter Olwenyi, Akello Angala, Sharon Biyinzika, Yuda Mukama, Annet Kwagala under the supervision of Farouk Balabyeki.

These employees not only experienced the magical magnificence of the Trophy, but also exhibited the Company`s commitment to disposing plastic waste responsibly”.

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13th March 2018/0 Comments

News

World Cup Trophy Tour to shine Ugandan Tourism

As we get closer to the World Cup in Russia 2018, the trophy tour among a few selected African countries started already and Uganda is among the lucky ones for the second time the World Cup Trophy tours Uganda, the first time being November 15, 2009 at the Lugogo Cricket Oval.

The excitement that comes with this tour gets all Cameras rolled onto the visited destination and as Uganda for the second time hopes are high for a being a great tourist destination in the same period as International Media will focus more on the Pearl Of Africa.

The FIFA World Cup Trophy Tour powered by Coca-Cola has already seen the Trophy tour among other African countries starting with Ethiopia (24-25th February), then Kenya (26 – 27th February), Mozambique (28th February), South Africa (1-3rd March) and Uganda (5-6thMarch).

His Excellency, President Of the Republic of Uganda will again be the Arch viewer of the Trophy and the only person allowed to have a feel of it on touch though with gloves as it has been with other state heads in the respective countries.

The Tourism sector anticipates a lot of turn up on visitors from both neighbouring countries and the globe at large that will have to share the same opportunity with locals.

Remember entrance to Lugogo Cricket Oval will just be buying a bottle of Soda at the Entrance and observe the Trophy at full glance coupled with some bit of Entertainment.

3rd March 2018/0 Comments

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