MARKET PLACE

MARKETING STRATEGY

Our experience in the field of preparation and implementation of marketing strategies include the whole bunch of entities operating in the field of place marketing, that is:

• regions
• cities
• municipality partnerships
• institution partnerships,
• tourist trails

As a specialized agency we have years of broad experience in this field, thus we can offer to develop one of the following aspects:

• specifying planned effects within the scope of a marketing strategy
• specifying marketing goals
• guidelines for image building
• specifying target groups and communication adjusted to their needs
• adjusting tools and channels – an integrated marketing communication
• specifying and optimizing the budget, including PR activities and paid forms of promotion and advertising
• mobilization plan/promotional plan
• media plan

BRAND STRATEGY

Our main goal is to build a strong and recognizable brand of a city or region with a distinguishing image

We want to build a high brand awareness among customers – target groups. We want to build a specific image of an attractive tourist/business oriented place. We use our experience in this field within the scope of branding and we may offer the preparation and implementation of the following elements:

• strategic brand basics (brand essence, big idea, key messages)
• naming (brand naming, options, implementation procedures)
• brand identity – visual identification system
• positioning
• insight, benefit and RTB
• brand communication
• mandatories – a set of mandatory elements regarding brand communication