• Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Mail
PHONE: +25677720058 | EMAIL: dickenspesa@pisonpr.com
Pison Public Relations
  • Home
  • About
  • Services
      • Social Media Digital Marketing
      • Public Relations
      • Training
      • Outsourcing
      • Crisis Management
      • Marketing
      • Internal Communication
      • Event Management
      • Merchandising
  • Our Work
  • Blog
  • Contact
  • Menu Menu
News

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just the right people to it. You can’t leave that to chance. So here are ten great ways to make the most of an exhibition.

    1. Invite the people you want to be there. Sounds obvious doesn’t it, but so few companies do this. Send invitations by email (and then reminders). Ask key customers when you’re speaking to them. Send a note in with your invoices. Better still, add a text box to online invoices.
    2. Create a specific email footer, which has the show name, dates and your stand number – along with the words ‘see us at..’ or ‘register now for…’
    3. Make sure you have details of the show on your website and blog about it.
    4. Include it on Twitter. Create a conversation beforehand on social media if possible to generate interest, and definitely tweet from the show.

  1. Read the exhibitor’s manual and send off your exhibitors ‘blurb’ for the show website.
  2. Create a press release for the show preview features. The magazines’ contact details will usually be in the exhibitor’s manual.
  3. Invite key journalists onto your stand, and set a specific time and day.
  4. Make sure you take press packs into the press office. Don’t include brochures – they will only get binned.
  5. Keep a note of everyone who has been on your stand, and follow up with a polite email. Capture their data and ask if they would like to be added to your mailing list
  6. Blog about the show afterwards, and send out a review release. Don’t forget to take photos.

So there you have it – really make your communications around the show work as hard as you will be doing. But don’t forget the two really crucial things for all trade shows… comfy shoes and somewhere quiet to recuperate afterwards.

19th February 2018/0 Comments/by admin
Tags: branding, events, management, marketing, pr, seo
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://pisonpr.com/wp-content/uploads/2013/01/event1.jpg 164 308 admin https://pisonpr.com/wp-content/uploads/2019/06/logo-90.png admin2018-02-19 18:20:212018-02-28 14:06:25How you can make the most of an exhibition
You might also like
Publicity vs. Public Relations: Are They the Same Thing?
How to choose a PR agency
How to write a press release
Getting a return on your exhibition investment
Social media for busy people
Are you prepared for disaster
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FACEBOOK

TAGS

branding website Development seo logo Digital Marketing pr flyer Graphics consultancy Graphics Design communications marketing management press release events gamos seminar jazz exhibition hackathon restaurant Easter weddings receipt invoice Unifreight Unifreight Trucking banner Imuka Ventures The Great Gatsby High Tea The Mackinnon Suites ICE Summit Africa NEON MTN PULSE Cayenne Tecno Uganda CEO Forum Women Festival Virtuous Woman Conference 2018 social media crisis communcations leadership Storytellers Assemble! Munch! Sip! And Rhyme

Pison PR is for brands that want to stand out. We help clients communicate better and push boundaries because it gets results and delivers what they need.

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Mail

TESTIMONIALS

These guys know how to get results; and their approach to media relations is a far cry better than the stodgy old PR firms we grew up with.

Brian EmorutDigital Content Executive, Guide2Uganda# – website

I love the energy, enthusiasm and outside perspective on new possibilities that PisonPR brings to the table. Their media contacts and proactive pitching has really moved the needle for us in regards to earned media credibility.

Richard B Basta

PisonPR has become more than just a partner, but an extension of our team who always works diligently to build our audience, craft and distribute our core message.

Torach NicholasFounder & CEO, One Promo Events and Media

I love the energy, enthusiasm and outside perspective on new possibilities that PisonPR brings to the table. Their media contacts and proactive pitching has really moved the needle for us in regards to earned media credibility.

Don Ronnie AngiroSystems Administrator, Ligomarc

LATEST POSTS

  • Social media for busy people19th February 2018 - 6:59 pm
  • How to write a press release19th February 2018 - 6:56 pm
  • How to choose a PR agency19th February 2018 - 6:55 pm

© Copyright – Pison Public Relations

Publicity vs. Public Relations: Are They the Same Thing? Are you prepared for disaster
Scroll to top