Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just the right people to it. You can’t leave that to chance. So here are ten great ways to make the most of an exhibition.
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- Invite the people you want to be there. Sounds obvious doesn’t it, but so few companies do this. Send invitations by email (and then reminders). Ask key customers when you’re speaking to them. Send a note in with your invoices. Better still, add a text box to online invoices.
- Create a specific email footer, which has the show name, dates and your stand number – along with the words ‘see us at..’ or ‘register now for…’
- Make sure you have details of the show on your website and blog about it.
- Include it on Twitter. Create a conversation beforehand on social media if possible to generate interest, and definitely tweet from the show.