Along with being a Cloud based platform and having a secure cloud-based database, other key features of this platform include:

• • Mobile app downloaded via App store onto standard Android device
  • Web portal access for client and Pison Public Relations for mgmt. access
  • Real-time geo-tracking of all field operatives at all times
  • Near real-time data uploaded on to mobile platform
  • Remote access. Ability for admin to add and delete users remotely
  • Ability for offline data capture and upload once online
  • Ability to capture geo tagged and time stamped store photos
  • Rich and continuous POP data set that enables data driven decision making

Integrated Campaign Management

We have dedicated Project Managers and Campaign Activation teams who undertake in store campaign management on behalf of our client. We have also invested in a web based recruitment platform which will enable rapid recruitment and deployment of activators at short notice.

We leverage our valued store relationships due to our Field Marketing operations to gain quick access into all our stores across the country. This allows us to execute our clients brief flawlessly and give real-time visibility on in-store campaign progress. Our standard campaign reporting templates enables our clients to get a true assessment of the effectiveness of their promotion mix in the market.

Experiential Marketing

Pison Public Relations runs successful roadshows on behalf of our clients. We have developed cost effective roadshow strategies to ensure we maximize value for our clients. We also have experienced teams that plan roadshow routes meticulously ahead of implementation and market feedback teams who visit the market post the roadshows to establish lasting impact.

Amplification: We have established ways of working with leading radio and TV stations to amplify the on-ground message. Along with that, we create linkages with stores in the area in which the roadshow is operating to ensure there is an impact of off-take in the stores.

Shopper Research

As part of automating our data collection services, the retail execution platform that Pison Public Relations has invested in has the capability to undertake real time Shopper Research. The ad hoc Survey is deployed from head office into every mobile users account and when they get into the store it prompts them to interview and authenticate the number of shoppers required.

Data is transmitted real-time into the cloud and can be accessed and analysed easily at Pison Public Relations head office and at our clients. Pison Public Relations has also developed capability to use a crowd sourced cloud based platform* to do national shopper and consumer surveys on behalf of its clients

Strategy

Our experience over the past decade working with retail stores has given us deep strategic insights that can be used by our clients at the planning stage of campaigns. As a result, we have invested in senior strategic resource to add value to our clients at the marketing brief stage by giving strategic shopper and in-store insights that will enable them develop better in-store campaigns.

To enable this, senior resource at Pison Public Relations actively seek to engage with our clients as part of the 360 Campaign Planning Process to share our thinking and framework of how we can input into our clients creative process

Online Retail

Pison Public Relations is building capability to host an online retail store that we can use to sell our clients products online and do in home delivery. Work is in progress to develop this platform that should be ready in 2016. This service will be offered as a value add for our client base.

Our clients’ consumers who opt for an online experience for grocery items will have the option to shop online and have their grocery delivered to their doorsteps at home. Pison Public Relations will engage our clients once the platform is ready.

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