Image Audit

Our approach to image management is strategically oriented. We offer initial analysis service to our Customers, executed in the form of an image audit. We use our own analytical tool – of consultants – for the process. It is a type of our strategic procedure, developed thanks to the company’s experience in communication consulting sector, with the use of the experienced consultants network know-how. Its main concept is to confront the strategic assumptions of brands/companies in the field of planned image with an actual image in an analyzed environment. The image analysis that we perform includes publication archives, statistics, publication undertone, result analysis and analysis of the visual aspect.

The result of our audit is a report in the field of current image and expert guidelines regarding further management of brand/company communication. We perform our image audits in the field of off-line and on-line communication.

PR services

Current Pison Public Relations’ services means constant care of dedicated specialists and strategic and creative support from the Agency’s Team. Activities performed within the scope of cooperation: constant media relations activities – building relationships with the media, creating interesting content – editing and arranging articles in every type of media, communication support for the company’s marketing actions, updating media databases, constant media monitoring and performing other activities regarding brand support in accordance to established arrangements. We monitor the effect of our actions regularly and report them periodically in accordance to the arrangements made with the Customer.

PR campaigns

We prepare, coordinate and execute different types of PR campaigns. Our strategic goal is to establish positive relations between our Customer and target groups (in a broad sense). The tangible result is achieving the established image and sale goals. We run product-oriented campaigns as well as campaigns directed at achieving a specified social effect.

Are campaigns the only thing that can be attractive to customers? Absolutely not. We focus not only on the campaign plan, but we also compose key messages creatively and carefully within the scope of every channel of communication, also enriching their visual element.

We execute the planned PR campaigns with the use of on-line and off-line tools. Relationships with media, media sponsorships, consulting ambassadors and opinion leaders (experts), social media, workshops and meetings are only a couple of activities, which we may suggest regarding a PR campaign. Our team dedicated to an individual campaign watches over its performance and it consists of strategy, PR, creation and media planning specialists.

PR ACTIVITIES

Original idea + a non-standard communication solutions + a selective channel for reaching customers = an effective way to run a PR activity.

Our performances are a sign of effectiveness, creativity and the knowledge of target groups. We will: Plan, Design, Edit, Arrange, Execute and Monitor.

Event PR

Skillful and ingenious organization of special events often has an effect on achieving a lasting competitive advantage. Our event team performs the following tasks:

• comprehensive promotional events organization,
• preparing promotional materials
• maintaining an event web page
• media and social media channels promotion
• obtaining media sponsorships
• complex PR support regarding a specific event

PR Product

We deal with brands from the moment of introducing them to the market, through every stage of their life cycle – thus creating and strengthening their position. Thanks to our great knowledge of the products under our care, we build their trust for the product effectively and create the belief that they are unique. The field of our communication competencies encompasses:

• complex communication strategies for a product/group of products
• strategic consulting within the scope of product identity
• product launching and re-launching
• media relationships
• media monitoring
• preparing, executing and maintaining event communication that support product promotion
• non-standard, creative communication solutions, created individually for a given product

CRISIS MANAGEMENT

Comprehensive brand management strategy includes also the development of a plan which would include communication at the time of emergency situations. Within the scope of support provided to our Clients, we prepare and realize:

• the list of potential sources and fields of potential threats
• possible scenarios and operational procedures in critical situation
• trainings of people assigned for critical situations
• complex outward-oriented services
• serving as a brand’s/company’s representative during critical situations