Social media has become such an integral part of our life, it’s easy to forget it’s been around a relatively short time. Facebook started in February 2004. Twitter in March 2006, Linkedin in 2002. Yet just because you have accounts on Facebook, Twitter or Linkedin, does that make you an expert? Would you know how to best use […]
A press release is the way we get our news to the media. The best ones communicate exactly what the news angle is, in a way that a journalist isn’t left in confusion. What makes a good news release? The next time you are reading a newspaper or trade magazine, do this one thing. Take […]
Picture the scene. You’re a marketing manager of a company and you decide you need to bring in external support to help you manage your brand awareness. You know the choice you make will reflect on you, and the company’s business objectives. It’s also a sizeable chunk of your marketing budget. So how do you go […]
In the last decade social media has contributed massively to PR and how businesses communicate with their publics; and with the recent news that YouTube has taken over Facebook as the largest social network, receiving more than one billion unique visitors every month, businesses need to move to video if they want to ensure they […]
Sadly, there are always business disasters. But often it’s not the disaster that lingers in the memory… it’s how a company deals with it. PR doesn’t have a magic wand, but what it can do is help with communication. If there is an incident, in the absence of information, rumour and speculation are rife. The role […]
Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just […]
Publicity vs. Public Relations: Are They the Same Thing?
Exhibitions are a great way to connect with existing customers, gain new business and learn about new trends, yet many companies miss real opportunities by not following some simple steps to promote their stands. “We come across a whole range of reasons why the promotion gets ignored,” says Someone, a specialist manufacturing and logistics PR […]
Pison PR is for brands that want to stand out. We help clients communicate better and push boundaries because it gets results and delivers what they need.
TESTIMONIALS
© Copyright – Pison Public Relations
