Marketing
COMMUNICATION AUDITS
Communication audits are executed by us and include a comprehensive analysis and evaluation of communication activities of a brand/company performed so far on every level of operation. It is connected to activities performed in the scope of the image policy (public relations) as well as of the promotional-advertising policy (advertising campaigns).
For this purpose we use our own tool of consultants (planned image analysis vs. actual image in an analyzed environment), and also the analysis of corporate identity, media monitoring and the analysis of communicational coherence between PR activities and paid advertising activities. Within the scope of the communication audits we can also suggest a full analysis of competitions’ media expenditures, thanks to which we are able to specify for example the causes and results of a specific marketing situation in a line of business.
The outcome of our work is a description of current status and conclusions serving as guidelines for a planned strategy and further communicational operation program of a brand/company.
COMMUNICATION STRATEGY
A strategy established by our team for a brand/company marks out the most important directions and aims regarding the communication of specific entities.
The most important points of a strategy which were developed by us:
- specify planned effects within the scope of communication strategy
- specify sale and image objectives
- brand strategy vs. image building
- specify target groups and communication adjusted to their needs
- adjust tools and channels – integrated marketing communication
- specify and optimize the budget that includes PR activities and paid promotional-advertising activities
- mobilization plan / promotional plan
- media plan
COMMUNICATION CAMPAIGNS
We prepare, coordinate and execute different types of communication campaigns, whose aims are to support the image and sale of our Customers’ brands. The basis of such activities is always a previously accepted communication plan, and also (if needed) media plan, with established periods of activity and selected media and communication forms.
Additionally, we offer you to buy and plan international and regional media planning within the scope of a campaign. We coordinate an off-line communication and marketing activities on the Internet (SEM, SEO, banner advertising, emailing) for our Customer. » Continue A brand is the main character in our marketing activities. We build new brands and introduce them to the market, and we also prepare and execute their re-branding. Planning and implementation in this field include: Every company – entities have their own individual, distinguishing identity, perceived in a broader context than the name, logo or company sign. It is a unique “genetic code”, thanks to which one can effectively communicate its activities, while showing its “unique personality” and performing its mission and strategic goals. Identity should be the strictly defined key of every company – the key that leads to success. Starting with a name and a logo, through communication language and presentation, to the procedures of using individual elements. All of that should be executed according to a strictly defined procedure scenario. We develop complete identity systems within the scope of: The whole thing takes a form of the Book of Brand Identity, including the rules of using a name, a set of promotional slogans and mandatory elements in brand communication One of our strategic distinguishing features is caring for the highest level of creation in the process of planning and performing communication activities. This area includes strategic, visual message elements and the concepts of conducting communication as well: The whole process of customer service includes (in our case) media buying. Thanks to our cooperation with the best entities (the media and brokers) we are able to offer our customers favorable financial arrangements within the scope of: » LessBRAND STRATEGY
IDENTITY SYSTEMS
CREATIONS
MEDIA BUYING AND PLANNING