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How to write a press release

A press release is the way we get our news to the media. The best ones communicate exactly what the news angle is, in a way that a journalist isn’t left in confusion. What makes a good news release? The next time…

How to choose a PR agency

Picture the scene. You’re a marketing manager of a company and you decide you need to bring in external support to help you manage your brand awareness. You know the choice you make will reflect on you, and the company’s business…

6 steps to prepare a company video

In the last decade social media has contributed massively to PR and how businesses communicate with their publics; and with the recent news that YouTube has taken over Facebook as the largest social network, receiving more than one…

Are you prepared for disaster

https://www.youtube.com/watch?v=hFvGBdnTuAE Sadly, there are always business disasters. But often it’s not the disaster that lingers in the memory… it’s how a company deals with it. PR doesn’t have a magic wand, but what it can…

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having…

Publicity vs. Public Relations: Are They the Same Thing?

http://www.danadobson.com/blog/publicity-vs-public-relations-are-they-the-same-thing Publicity vs. Public Relations: Are They the Same Thing?

Getting a return on your exhibition investment

Exhibitions are a great way to connect with existing customers, gain new business and learn about new trends, yet many companies miss real opportunities by not following some simple steps to promote their stands. “We come across a whole…